conference
Create a brand guideline for a fictional conference
This conference was based off of the saying "lemonade from lemons." The conference is a writers conference, talking about creating stories out of pain. The branding took this concept of lemonade from lemons and developed a series of schedule posters with the elements of making lemonade (cutting lemons, etc).
​
The branding was then continued into a set of badges that individuals at the conference would wear, as well as way finding signs, swag, and a conference book that would be handed out, all within brand.
re-brand
Choose a real brand to "re-brand"
100% Pure is a skincare/ beauty brand with a strong social media presence but a logo that has not matched. The goal of this re-brand was to create a more cohesive, lively and youthful brand.
The new branding elements were brought into promotional materials and packaging, as well as a complete style-scape that would act as the professional brand presentation.
